Why doesn’t my perfume last long enough?

“It is one of – if not the – most asked question in perfumery. But, like all great questions, the answer is complicated. Here are five reasons you may not smell a fragrance for as long as you wish.”

1. Olfactory fatigue: Your brain is getting “blind” to your own scent

Our nervous system – your body’s control centre, has evolved to become less sensitive to recurring stimuli. Back in the day, this gave us a fighting chance to deal with all the dangers we encountered. It’s why a new scent, sight, texture or taste heightens our interest. Our body is saying, hang on a minute, that’s new. What is it?

When it comes to scents, it means we always lose perspective. If you wear the same fragrance daily, you’re bound to think the potency has dwindled over the years, or even throughout the day. It’s why you can’t smell the scent of your home, while other people will pick up on it immediately.